Christmas cheer is not the only feeling in the air, there is a great aura of change within the atmosphere of the fashion world.
This was felt on the first Monday of December, at the British Fashion Awards, which was held in celebration of talent, innovation, and creativity. As the red carpet was rolled out, signs filled the walkway boasting possessing powerful messages. Some of these slogans included: ‘green is the new black’; ‘waste size, not waist size’ and ‘design the future’. It is extremely exciting to see a shift in attitudes toward sustainability on such an influential level within the industry and shows a positive direction for the year 2020.
I’ve curated a list of my favourite looks of the night, based upon on concepts, styles and wow factor…
Who: Joan Smalls
Wearing: Swarovski x Stella McCartney. A collaboration committed to sustainability, with dresses made from biodegradable viscose and lab-grown diamonds to avoid mining and conflict.
Who: Mary Charteris
Wearing: Giambattista Valli supplied by My Wardrobe HQ. This service allows consumers to sustainably wear luxury fashion and extend a product’s lifecycle by 15 times through rental.
Who: Mollie King
Wearing: 1980’S Lorcan Mullany supplied by Modes and More Vintage. Bringing vintage fashion to the red carpet to remove stigmatism and encourage circularity.
Wearing: Fenty. Winning the urban luxe award, Rihanna has brought culture into fashion conversation and has shown the success of a girl boss.
Who: Adwoa Aboah
Wearing: Vintage John Galliano 2001. Adwoa blossomed on the red carpet in this beautiful floral piece showing that heritage and quality can outstand current trends and the newness of garments.
Who: Stella Maxwell & Jon Kortajarena
Wearing: Etro. The paisley print power couple of the night! Etro are known for their innovation of bio fabrics to promote lifelong use of clothes.
Who: The iconic Naomi Campbell, awarded for her charity work and efforts made to support the fashion industry.
Wearing: Alexander McQueen
Who: Elsa Hosk
Wearing: Celia Krintharioti – a dreamy two-piece.
Who: Cate Blanchett, a winter white vision in tulle.
Wearing: Giorgio Armani – the man of the night! Armani received the ‘Outstanding Achievement’ award for his timeless creations and attention to detail.
Who: Emilia Clarke
Wearing: Schiaparelli. The only woman who can pull off a canary coloured gown. She definitely made a lasting impact!
Let me know your favourite looks at the British Fashion Awards!
Alice ☽ ♥